Insurance counsel,
built for fiduciary advisors.
AdvisorServe partners exclusively with fee-only fiduciary advisors. Independent, objective insurance analysis with no product bias and no conflicts of interest.

We’re not a distributor.
We’re counsel.
Most insurance back-office firms are built to move product. AdvisorServe is built differently, as a planning resource for advisors who hold themselves to a fiduciary standard.
We evaluate, structure, and manage insurance decisions as part of a disciplined financial plan. The advisor stays in the relationship. We stay accountable for the insurance work.
- i
No product bias
Every carrier and contract is evaluated on the client’s terms, never on ours.
- ii
No shelf agreements
No preferred lists, no quotas, no incentives that shape a recommendation.
- iii
The advisor stays in the relationship
Your client remains your client. We work behind you, not around you.
Insurance planning
across every line.
A disciplined process,
start to finish.
Evaluate
We review the client’s existing coverage, the plan behind it, and what the plan actually needs.
Structure
Carriers, contracts and ownership are designed to fit the plan, with every option compared on the same terms.
Manage
Underwriting, paperwork and placement are handled by us, so the advisor stays focused on the client.
Stay accountable
In-force reviews and ongoing service, year after year. The policy is placed; the work continues.
People you’ll actually work with.
Two principals who answer the phone, backed by Valmark Financial Group’s specialists in underwriting, advanced markets, life settlements, new business and in-force service.

Seth Freeman
CFP®, CLTC, LTCPLeads the planning work: case design, underwriting strategy and the long-term care practice.

Greg Freeman
JD, CLU®, ChFC®, RICP, CLTCFounded AdvisorServe on a simple idea: insurance advice should answer to the plan, not the product.
The specialists behind the work.
Underwriting, advanced markets, life settlements, new business, marketing and in-force service. Each case draws on the people who do that work every day.
Eric JohnsonVice President of Underwriting
Michael AmoiaVice President of Advanced Markets
James DawsonDirector of Life Settlements
Angela AbreuOperations Director, Life Insurance New Business
Luke EhingerDirector of Insurance Marketing
Michael MichlitschVice President of Inforce Insurance Solutions
Let’s talk.
If that sounds different, it is.
Or write to info@advisorserve.com
Objective insurance counsel for fiduciary advisors




