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Independent back-office insurance

Insurance counsel,
built for fiduciary advisors.

AdvisorServe partners exclusively with fee-only fiduciary advisors. Independent, objective insurance analysis with no product bias and no conflicts of interest.

Advisory meeting beside a window
Our position

We’re not a distributor.
We’re counsel.

Independent. Objective. Trusted.Since the beginning, and in writing

Most insurance back-office firms are built to move product. AdvisorServe is built differently, as a planning resource for advisors who hold themselves to a fiduciary standard.

We evaluate, structure, and manage insurance decisions as part of a disciplined financial plan. The advisor stays in the relationship. We stay accountable for the insurance work.

  • i

    No product bias

    Every carrier and contract is evaluated on the client’s terms, never on ours.

  • ii

    No shelf agreements

    No preferred lists, no quotas, no incentives that shape a recommendation.

  • iii

    The advisor stays in the relationship

    Your client remains your client. We work behind you, not around you.

How we work

A disciplined process,
start to finish.

Step 1

Evaluate

We review the client’s existing coverage, the plan behind it, and what the plan actually needs.

Step 2

Structure

Carriers, contracts and ownership are designed to fit the plan, with every option compared on the same terms.

Step 3

Manage

Underwriting, paperwork and placement are handled by us, so the advisor stays focused on the client.

Step 4

Stay accountable

In-force reviews and ongoing service, year after year. The policy is placed; the work continues.

Learn how we work →
Our team

People you’ll actually work with.

Two principals who answer the phone, backed by Valmark Financial Group’s specialists in underwriting, advanced markets, life settlements, new business and in-force service.

Seth Freeman
President

Seth Freeman

CFP®, CLTC, LTCP

Leads the planning work: case design, underwriting strategy and the long-term care practice.

Greg Freeman
Founder

Greg Freeman

JD, CLU®, ChFC®, RICP, CLTC

Founded AdvisorServe on a simple idea: insurance advice should answer to the plan, not the product.

The specialists behind the work.

Underwriting, advanced markets, life settlements, new business, marketing and in-force service. Each case draws on the people who do that work every day.

  • Eric JohnsonEric JohnsonVice President of Underwriting
  • Michael AmoiaMichael AmoiaVice President of Advanced Markets
  • James DawsonJames DawsonDirector of Life Settlements
  • Angela AbreuAngela AbreuOperations Director, Life Insurance New Business
  • Luke EhingerLuke EhingerDirector of Insurance Marketing
  • Michael MichlitschMichael MichlitschVice President of Inforce Insurance Solutions
Meet the team →
Independent. Objective. Trusted.

Let’s talk.

If that sounds different, it is.

Or write to info@advisorserve.com

Objective insurance counsel for fiduciary advisors